Become a sponsor
Why should YOU believe and invest on us
We have been for the past few years considered as one of the leader teams in the war against doping. This clearly gratifies us and rewards us of so many sacrifices.
However, not everyone agrees with what we do. Often we have to fight with organizers and federations that, unlike us, only see the business in the sport and not the human side of it, and they criticize us or they try to exclude us.
Nevertheless we don't care, because racing clean is our prerogative, our only reason of existence in this sport.
In Amore e Vita everything turns around this 'Commandment'. Only by racing 'clean' our work has value.
Since 1996 the number of scandals and deaths among young athletes has tragically increased. This is why our struggle has intensified.
This battle is certainly not easy, however we have no intention of abandoning it because we firmly believe in what we do. We believe in it so much that we can state that if huge steps have been made in this field, it's also thanks to our commitment and to the contribution of our accusations and reports.
All our athletes are 100% clean and this is carefully controlled and documented by the numerous anti doping tests and health protection to which we subject them monthly.
The number of victories or the value of competition have never mattered to us, we just care about how we obtain these results. Racing without the help of doping is possible and our commitment, sacrifice, training, seriousness and passion are most certainly the proof.
This is why we work daily to create the right atmosphere for our guys, teaching them discipline and inspiring them to our ideal of 100% clean sport, because only through racing with honest and fair means, real success can be achieved.
To stay by our side means believing in the TRUE values of sports and not only in the business. Furthermore with us you will have the certainty of never getting involved in any scandal on doping, that would compromise the reputation and name of your company. Instead you will be part of something grand and you will help preserve the talents of our future.
The sense of a SPONSORSHIP
Cycling is a 'real world' competition - contested in poor weather, on dangerous courses at events designed to exhaust the competitors - all on live television. It is hyper competitive: 180 athletes, 20 teams, all fighting to win each race day, from January to October.
Cycling is a top recreational sport and media sport in Europe, and attracts elite participants in the US, UK, & Germany and other countries.
The Tour de France alone delivers 3.5 billion TV contacts in Europe and the USA with 12 million live spectators. European TV audience for year-round elite cycling events approaches 6 billion TV contacts for the Top 5 races alone.
Live spectators create another 40 million "local impressions" the race and your brand comes to the audience, and events are free. American enthusiasm has grown the Tour Of California into a 'Top-3' event in only a few years with the newly announced Tour of Colorado poised for success.
Our international men and women teams from 15 nations compete in more than 200* race days across four continents, working for our partners' brands around the world.
* Pro racing calendar includes multiple simultaneous races in different countries between January and October. The fact that we do that at high levels in some of the main international competitions (UCI) in the world, can only be advantageous to the companies that support us.
Some companies have taken this opportunity to have access to international markets, others instead have taken this chance to concentrate their success mainly on national markets.
By becoming our sponsor, a company can also be part of the name of the team. Over the last 5 years this has happened with Mc Donald's and Conad. Actually this gives even more media coverage to the brand that sponsors us. Amore e Vita ensures wide international media coverage, this guarantees our official sponsors a massive presence on TV, newspapers and magazines. This media coverage advertises and strengthens the brand and helps increase the awareness of it among the people. Moreover our sponsors can actively work to make the most of their link to Amore e Vita and its ideals.
As far as we are concerned, we prefer to work with companies that share the perspective and the opportunity of having long lasting business relationships and that wish to be part of a group like ours, where only a certain type of result counts, the honest and clean ones.
Our goals
Although in last season our team has been registered as a Continental for budget reasons, our structure and organization that has been going on successfully for several decades, is in no way be compared to other existing Continental team of today.
We are a professional team in every aspect and we are only waiting to find the right partner, willing to invest on us, in order to return to be registered as Professional Continental as we truly deserve.
However, this bureaucratic issues doesn't really matter.
What matters is that Amore & Vita is an historical team, known appreciated and respected throughout the world. Thanking to our tradition and our principles we provide to our athletes an extensive calendar of exclusively professional events.
On the contrary to most of the other Continental teams, we take part in some of the most prestigious races in the world giving the real chance to all our guys to demonstrate their qualities and skills side by side to the best teams and champions.
We are a 'special team', as well very much considered by media and press.
This ensures a great exposure and amazing visibility in terms of advertising to all our sponsors.
Our goal for 2012 is to compete through 5 continents.
The project consists in keeping our solid UCI Continental team, honest and overcoming, based in Italy (where professional cycling is at its highest levels) but with a cosmopolitan soul. To give one of the best opportunities to the promising talents of countries where cycling is still in raising level, to race in a team that has made history in this sport. To give the opportunity to grow, experience and mature at professional levels, following our principles, without the pressure you find in other teams that have very different visions from ours.